“Some of the best publicity [encouragement] for planned giving is . . . actual gifts! Share when gifts are received or endowment distributions made—how much is going to help which ministries. Share joyful testimonials of members who have made gifts. Hold and share coverage of a ‘thank you’ event for those remembering your congregation in their estate plans or with planned gifts. Mention in an after-service announcement the ministry goals that could be achieved through a certain amount of gifts (this may tie in particularly well to certain church year seasons, e.g. End Times). ‘The service that you perform is not only supplying the needs of the Lord’s people but is also overflowing in many expressions of thanks to God’ (2 Corinthians 9:12).”
Congregational Planned Giving Program. Waukesha: WELS Ministry of Christian Giving, 2015. Page 9.