CMO Setting Begins – Encouraging Word – September 2015

CMO Setting Begins for 2016

WELS Ministry of Christian Giving initiated the Congregation Mission Offering (CMO) subscription setting process for 2016 in August by sending an instructional packet to every congregation. Congregations can use an online form to submit their subscriptions. The deadline is Friday, February 6, 2015 at noon (Central).

This year’s packet includes a letter and DVD video message from your congregation’s district president sharing how the Lord is blessing our mission offerings.

Congregations are encouraged to set a goal for CMO of 10 percent of the general fund offerings they receive during the year. Some congregations will be working toward that goal. Congregations that are already at or have surpassed that goal are encouraged to strive toward a higher goal and increase their percentage year by year, as the Lord enables.

Helpful Hint – Encouraging Word – September 2015

Drafting an Appeal Letter

According to Bruce Eberle in his book “Charitable Direct Mail Fund Raising,” the outline of an appeal should be:

1. Grab attention.
2. Spell out the problem.
3. Spell out the solution.
4. Ask.

A congregational communication following this outline might looks as follows:

Dear member,

Paragraph 1 – Grab attention with a moving, real-life story of how the gospel, shared through your church, has affected a person or people.

Paragraph 2 – Spell out the problem: “but we’re limited in reaching more people with the gospel because . . .” Problems usually include lack of support with time, talents, and treasure.

Paragraph 3 – Spell out the solution: “We know that, trusting in God, we can achieve the goal” (point to Scripture passages such as Matthew 6:33 and Malachi 3:10). “Let’s test God in his promises and see if we don’t grow spiritually.”

Paragraph 4 – Ask: “Would you prayerfully consider helping?” Be clear about what you are asking for. People want to know so they can help!

Close the letter by bring it back to the opening and reminding how, when we trust in God, we will see more of the gospel’s impact (Isaiah 55:11).

Sincerely,
[Signature]
[Name]
[Title]

Words of Wisdom – Encouraging Word – September 2015

Anticipate Designated Giving

“With increased designated giving (due to cultural changes since the 1950’s), church leaders are wise to anticipate these gifts. During the budget process, the leaders can try to estimate the amount and nature of designated gifts in the coming year. Several key people can often tell church leaders what special ministries and problems interest people.

“This can be done in two ways. You can observe what causes and needs are being publicized and promoted in the community…The leaders can also recall the causes the pastor has mentioned in his sermons.

“If the church’s leaders can discuss the implications of such ministries ahead of actually receiving the gifts, they are in a better position to either turn down the gift or to expedite its use, depending on how the leaders feel about the ministry or program that the giver wants to underwrite.”

Fenton, Gary. Mastering Church Finances. Portland: Multnomah Press, 1992. Page 81.